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The Lean Startup methodology can help you get to market faster, but implementing it is not so simple. Here are three startup ‘gotchas’ and what you can do to address them.
Congratulations. You’ve got a concept for a product, and you’ve got a team of developers.
Now the clock is ticking… because you need to get to market and start generating revenue before your funds run out. What’s the best way to do it? The ‘Lean Startup’ approach is your best shot.
The Lean Startup is go-to-market methodology formalized in a book of the same name, by Eric Ries. Often confused with agile development, the lean startup combines some of the principles of agile product development together with lean manufacturing. From agile, it takes the idea of working in small batches to get feedback from users before going too far down the wrong path, and from lean manufacturing it takes the idea of exploiting valuable resources efficiently to minimize waste. The key difference between agile and the lean startup is that agile is designed to prevent building a product that doesn’t work, while the lean startup is intended to avoid building a product that the market doesn’t want to buy.
Many startups embrace the lean philosophy because it appeals to common sense, and at first blush it sounds simple to implement. Entrepreneurs…
