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Top 5 Trends for Startups in 2024

What You Really Need to Focus On

dlavenda
6 min readJan 24, 2024

We are already well into 2024, but it is never too late to get good advice for your startup. While there are uncertainties heading into any given year, 2024 brings an extra dose of complexity. On the political front, we are heading into a turbulent election year in many countries, which will undoubtedly bring unexpected developments. Technologically, innovations like generative AI are disrupting industries in both positive and negative ways. And economically, markets remain volatile as the world continues to face significant challenges.

But with risk comes opportunity. Tumultuous times require startups to be nimble, adaptable, and focused on their mission. As you build your company, it’s critical to keep the big picture in mind — how your products or services solve real problems, while also considering unintended consequences. The path forward may not be straight or predictable, but with care, purpose, and agility, your startup can thrive in 2024.

So here are five trends that you need to consider for 2024, with some tips about what you can do to take advantage of them.

Raising startup funding has become more challenging

According to a recent Techcrunch roundup of investors and startups, seed…

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dlavenda
dlavenda

Written by dlavenda

Technical Innovation Strategist | Product-Market Fit Expert | Turning Complex Ideas into Winning Products | PhD Candidate in Science, Technology & Society

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