The Startup Design Partner Program

dlavenda
5 min readApr 16, 2020

A Key to ‘Go to Market’ Success

“I really like your product, but I don’t need for it right now. I suggest you talk to Bill in Sales. He might be interested.”

I put down the phone in shock. How could this be? Jill, someone I worked with for years before I launched my startup, validated our product before we began operations. She even spoke to our investors. I remember her saying…

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dlavenda

CMO | Fractional CMO| Go-to-Market Expert | PhD Candidate in Science, Technology, & Society (STS)