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The Power of Putting Others First
In today’s fast-paced and information-saturated world, making meaningful business connections is challenging. People are inundated with requests, emails, and offers, the majority of which are blatantly self-centered. So, it’s easy to understand why individuals are jaded and skeptical.
This is precisely why the “What’s in it for me?” (WIIFM) approach is so important for doing business today. It signifies a shift away from the traditional mindset of self-interest to an empathetic and partner-centric perspective. When you lead with the question, “What’s in it for me?” from your partner’s standpoint, you demonstrate genuine care and consideration for their needs and objectives. This approach isn’t a sales tactic; it’s a genuine philosophy for building authentic connections. By providing value and addressing your partner’s concerns first, you create a foundation of trust and mutual benefit that can pave the way for lasting relationships and, ultimately, success in your professional journey.
What’s In It for Me? The Ultimate Mantra
The power of “What’s in it for me?” (WIIFM) extends far beyond marketing or sales rhetoric. It is a mindset that pervades every facet of your professional journey, whether you’re pitching investors, recruiting top talent, or…
