Why Today’s Business Reality Dictates a New Approach to Design Partners
The MarketReady™ Design Partner Program
90% of startups fail. It’s a fact.
The leading reason is a lack of product-market fit.
So, it’s not surprising that today’s smart startups invest so much time and effort building the right product. Unfortunately, that’s not enough. Because ‘product’ is only half of the ‘product-market’ equation. You can build the best product and even identify a sizable addressable target market and still fail egregiously. How so?
The reason is that attaining success out of the gate requires getting many things right, including the following:
- Developing a product that addresses a significant pain that impacts many people (or companies)
- Delivering a product that fits into the customer’s existing technology, security, regulatory, accessibility, and governance environments.
- Creating a package that customers are eager to buy in a way that produces a profit for the startup (eventually).
- Crafting and delivering impactful messaging that resonates with each stakeholder in the buying cycle.
- Implementing a marketing and sales methodology with adequate resources to engage and successfully navigate the…
