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The Design Partner Program for Product-Led Growth Companies
Working with design partners from day one is a well-kept startup secret to ‘getting it right the first time,’ by delivering a product or service that customers want… and are willing to pay for. If you are bootstrapping your own startup, the importance of getting it right the first time is obvious. Even if you are a funded company, it is easy to understand that every day spent tweaking your product is one day less of sales; that means diluted equity and it jeopardizes your venture by potentially ceding the market to competitors.
That’s why the trend towards ‘product-led growth’ offers such an exciting opportunity for those who embrace the design partner program concept. Product-led growth (PLG) is “a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself. It creates company-wide alignment across teams — from engineering to sales and marketing — around the product as the largest source of sustainable, scalable business growth.”
The Design Partner methodology is a perfect fit for PLG startups because the methodology embraces close interaction with partners who provide valuable input to the core team, including members who lead product and engineering, as…
