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Running a startup entails a whirlwind of activity — product development, fundraising, hiring, scaling. Amidst this flurry of activity, marketing almost always takes a backseat. Some startups delegate marketing to junior members or they hire external agencies, expecting it to just ‘work itself out.’ In both cases, the founding team assumes the hire will take care of the work, and rarely provides the necessary input needed to do the job well. The result is a poorly crafted and executed marketing strategy that not only lacks impact, more importantly, it usually misrepresents your product, causing customers to miss or misunderstand its value.
So, what’s the solution?
The Fractional Chief Marketing Officer
Hiring a fractional Chief Marketing Oofficer (fCMO) can bring vital expertise to your startup, with an offering tailored to fit your budget constraints. The ‘right’ seasoned professional can partner with your founding team to deliver the following milestones:
- Position Your Company: By analyzing market research, competitor strategies, and stakeholder feedback, an fCMO crafts a unique positioning strategy, ensuring your startup resonates with its target audience, and stands out…
