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When launching your company and seeking to make a strong impression, having the right marketing materials is crucial. While the specific requirements may vary depending on your product, service, and target market, there is one piece that all startups need… the company one-pager.
The one-pager, as the name suggests, is a concise single sheet of paper that summarizes all the essential information your potential customers need to make a decision… and that decision is whether to spend more time with you or not. That’s why the ultimate goal of this document is to grab attention entice prospects or partners to invest valuable time to learn more about your offering.
Key Elements of a One-Pager
The core elements that every company one-pager must contain are the following:
- The Problem you solve (…and for which customers)
- Solution — how your product or service solves the problem, focusing on key features.
- Benefits — the specific advantages customers will attain from using your product.
- Unique Selling Proposition — why your product is better than alternatives.
- Differentiators — the unique qualities and strengths of your company that make it stand out in the market.
