How To Ensure Your Design Partner Program Doesn’t Get Derailed The goal of the Design Partner program is to get to market as quickly as possible with a winning product by working with real customers from day one. So you need to recruit partners when all you have is a…

As an entrepreneur, you undoubtedly started with a great idea. Step two was validating the idea to make sure you weren’t going to waste time and energy. Like many startups, your only validation may have been your own experience, since the product is something you wanted for yourself. If you…

Practical Tips to Overcome Common Quandaries — A previous article, entitled The Startup Design Partner Program, described how the Design Partner program is a critical step in your technology startup’s pathway to market success. The Design Partner program entails working with real customers from day one until product release, so you receive timely and accurate feedback about…

Every entrepreneur is confident their company will succeed, so why do a whopping 90% of startups fail, right out of the gate? There are many reasons startups fail — overconfidence, unforeseen competition, and sudden market changes to name a few. But far more companies fail for simpler reasons. Not correctly understanding the market need, producing the wrong product/offering, and selling to the wrong customers are much more common reasons for failure. …

5 Time-Proven Ways to Overcome Stress and Strain in the Workplace DOWNLOAD THE E-BOOK Ding. Ding. Ding. 🔔 🔔 🔔 Another smartphone notification announcing the arrival of more information… They just keep coming. It’s not surprising, considering that over a quarter of US workers use 11 or more apps every…

Ubiquitous smartphones that provide always-on Internet access create unprecedented information overload. First, there are the non-stop interruptions from WhatsApp, SMS, and social media notifications. And that’s just at home! Business apps overpower us during worktime, as well. …

‘Do it Right the First Time’ using PLG — Working with design partners from day one is a well-kept startup secret to ‘getting it right the first time,’ by delivering a product or service that customers want… and are willing to pay for. If you are bootstrapping your own startup, the importance of getting it right the first time…

The Most Important Document Your Startup Needs to Get Off the Ground — What marketing materials do you need when you are getting your company off the ground? It depends… usually on the product or service, and the specific target market, but one piece that almost all startups need is company one-pager. The company one pager is, like the name suggests, a single…

Social media on mobile devices “is a totally new species of power and influence…the methods used to play on people’s ability to be addicted or to be influenced are probably different this time,” says Tristan Harris, social media activist and co-founder at the Center for Humane Technology in the recent…