Jun 28Member-onlyAn Agile Approach to Determining Product-Market FitThe Design Partner Program — If you are starting a new technology company or developing a new product, finding the right product-market fit quickly can mean the difference between success and… out of business. That’s why the Design Partner Program is so critical for your company’s success. We have described the program concept in an…Startup5 min readStartup5 min read
Apr 19Member-onlyWhy Today’s Business Reality Dictates a New Approach to Design PartnersThe MarketReady™ Design Partner Program 90% of startups fail. It’s a fact. The leading reason is a lack of product-market fit. So, it’s not surprising that today’s smart startups invest so much time and effort building the right product. Unfortunately, that’s not enough. Because ‘product’ is only half of the…Startupş5 min readStartupş5 min read
Mar 15Member-only9 Red Flags Your Design Partner Might Be On The Wrong TrackHow To Ensure Your Design Partner Program Doesn’t Get Derailed The goal of the Design Partner program is to get to market as quickly as possible with a winning product by working with real customers from day one. So you need to recruit partners when all you have is a…Design Partnerships6 min readDesign Partnerships6 min read
Feb 23Member-only5 Catastrophic Mistakes Start Ups Make…and How to Avoid ThemAs an entrepreneur, you undoubtedly started with a great idea. Step two was validating the idea to make sure you weren’t going to waste time and energy. Like many startups, your only validation may have been your own experience, since the product is something you wanted for yourself. If you…Startup6 min readStartup6 min read
Feb 13Member-onlyThe Top 8 Design Partner Program DilemmasPractical Tips to Overcome Common Quandaries — A previous article, entitled The Startup Design Partner Program, described how the Design Partner program is a critical step in your technology startup’s pathway to market success. The Design Partner program entails working with real customers from day one until product release, so you receive timely and accurate feedback about…Design Partnerships5 min readDesign Partnerships5 min read
Jan 9Member-only‘Failure to Launch’ — Why You Need a Design Partner ProgramEvery entrepreneur is confident their company will succeed, so why do a whopping 90% of startups fail, right out of the gate? There are many reasons startups fail — overconfidence, unforeseen competition, and sudden market changes to name a few. But far more companies fail for simpler reasons. Not correctly understanding the market need, producing the wrong product/offering, and selling to the wrong customers are much more common reasons for failure. In…Design Partner Program4 min readDesign Partner Program4 min read
Nov 28, 2022Member-onlyHow to Focus In a World of Information Overload5 Time-Proven Ways to Overcome Stress and Strain in the Workplace DOWNLOAD THE E-BOOK Ding. Ding. Ding. 🔔 🔔 🔔 Another smartphone notification announcing the arrival of more information… They just keep coming. It’s not surprising, considering that over a quarter of US workers use 11 or more apps every…Information Overload4 min readInformation Overload4 min read
Nov 9, 2022Member-onlyHow To Focus: Five Historical Inventions to Curb Information OverloadUbiquitous smartphones that provide always-on Internet access create unprecedented information overload. First, there are the non-stop interruptions from WhatsApp, SMS, and social media notifications. And that’s just at home! Business apps overpower us during worktime, as well. A recent survey commissioned by OpenText found ¼ of US workers use 11…Information Overload7 min readInformation Overload7 min read
Feb 27, 2022Member-onlyThe Design Partner Program for Product-Led Growth Companies‘Do it Right the First Time’ using PLG — Working with design partners from day one is a well-kept startup secret to ‘getting it right the first time,’ by delivering a product or service that customers want… and are willing to pay for. If you are bootstrapping your own startup, the importance of getting it right the first time…Design Partnerships4 min readDesign Partnerships4 min read
Nov 7, 2021Member-onlyThe Company ‘One-Pager’The Most Important Document Your Startup Needs to Get Off the Ground — What marketing materials do you need when you are getting your company off the ground? It depends… usually on the product or service, and the specific target market, but one piece that almost all startups need is company one-pager. The company one pager is, like the name suggests, a single…Startup3 min readStartup3 min read
