Image for post
Image for post

Social media on mobile devices “is a totally new species of power and influence…the methods used to play on people’s ability to be addicted or to be influenced are probably different this time,” says Tristan Harris, social media activist and co-founder at the Center for Humane Technology in the recent Netflix documentary, “Social Dilemma.”

Referring to social media addiction and related side-effects, Harris continues:

“There’s this narrative that, you know, we’ll just adapt to it, we’ll learn how to live with these devices, just like we’ve learned how to live with everything else. …


Getting Feedback You Need to Define/Refine Your Product

Image for post
Image for post
Interviewing customers

Henry Ford almost certainly never said, “If I had asked people what they wanted, they would have said a faster horse.” But the point is correct, nonetheless.

If you ask customers straight out what they want, their answers will be incremental suggestions to improve what they are doing today, at best. For example, if a customer fills out forms during their workday, they might have suggestions to complete forms faster. It is highly unlikely they will suggest an alternative business process that would eliminate the forms altogether. This is simply the way…


A new AI-based Modeling Tool Offers Hope

Image for post
Image for post

It’s rare that one gets to witness the winds of change. But 2020 has brought about disruptive global events from the COVID-19 pandemic to the Black Lives Matter (BLM) movement, events that are driving real changes… and very abruptly.

Like many concurrent but unrelated news events, these episodes are creating enormous information overload. This pattern repeats itself continuously. While the world is focused on one item, another one comes along and adds the flood of information. At such times of information overload, it becomes difficult to see the ‘forest for the trees’ and…


Image for post
Image for post

You have a great idea for a product, and you may have an initial product specification as well. So far, so good.

But believe it or not, that is the easy part. Why’s that? It’s because your idea will compete for your potential customer’s attention, together with about a million other things. The tough part of your business is convincing folks to try your product and then plunk down cash to buy it.

Why is that? It comes down to simple psychology. Behavioral psychologists have shown that consumers exhibit biases when they make buying decisions. Specifically, people generally overvalue what…


A Key to ‘Go to Market’ Success

Image for post
Image for post

“I really like your product, but I don’t need for it right now. I suggest you talk to Bill in Sales. He might be interested.”

I put down the phone in shock. How could this be? Jill, someone I worked with for years before I launched my startup, validated our product before we began operations. She even spoke to our investors. I remember her saying that we were developing a “must-have” product that she would use every day. Why doesn’t she want it now? What happened?

What happened is you hit a ‘false…


Image for post
Image for post

The Lean Startup methodology can help you get to market faster, but implementing it is not so simple. Here are three startup ‘gotchas’ and what you can do to address them.

Congratulations. You’ve got a concept for a product, and you’ve got a team of developers.

Now the clock is ticking… because you need to get to market and start generating revenue before your funds run out. What’s the best way to do it? The ‘Lean Startup’ approach is your best shot.

The Lean Startup is go-to-market methodology formalized in a book of the same name, by Eric Ries. Often…


Image for post

Last week, the European Physics Laboratory, CERN announced they were dropping Facebook Workplace as a teamwork platform. The press release indicated the organization was unable to attain a critical mass of Workplace users. What went wrong?

Ideally, teamwork tools should be conceived to increase interaction between workers. When designed and used properly, teamwork apps extend our inner thoughts and ideas to colleagues. Case in point, today most people are so comfortable with email and documents that they might even consider these artifacts part of themselves. …


Image for post
Image for post

When was the last time you had a clear inbox, free of sales emails? Or scrolled through your social media feed without being served countless ads? In our saturated market, it’s almost impossible to avoid sales messages — so it’s no surprise that people are feeling jaded and overwhelmed with traditional advertising strategies.

As a result, people are becoming increasingly resistant to situations in which they feel like they’re being directly sold to. Instead, they prefer convenient access to educational, helpful content on their own time and terms. …


Image for post
Image for post

Are Personal Informatics Tools Effective?

Information overload at work is at crisis levels and it’s getting worse. It’s not just the flood of emails, text messages, and now chat messages that are overwhelming workers. It’s also the vast array of disparate apps that workers need to use to get work done. The Wall Street Journal recently reported that 10% of organizations are using more than 200 apps, with the average number being 129. …


Image for post
Image for post

The firestorm about fake news and the role of social media in determining the outcome of the 2016 election is continuing to make waves. Calls for regulating Facebook and other social media outlets, once relegated to political outliers, are now coming from a broad range of civic advocates, including former Facebook and Google employees and investors.

Such calls led Congress, in October 2017, to initiate an investigation of Facebook’s, Google’s and Twitter’s role in influencing the results of the 2016 presidential election. Having previously dismissed their influence in the election, the social media giants were more forthcoming on Capitol Hill…

dlavenda

Accomplished technology product and marketing expert, information overload researcher, award-winning technology and business writer.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store